MARKETING & COMMUNICATIONS IN HEALTHCARE INSTITUTIONS
Free
COURSE DESCRIPTION
- Marketing of health services (reasons and current trends)
- Customer concept in health services
- Effective management of marketing activities with extended marketing mix (7P):
- Service product
- Pricing
- Distribution
- Promotion and communication
- Processes
- Participants (patients and personnel)
- Service environment (servicescape)
- Communication theory and effective communication skills
- Improving patient satisfaction and experience with Customer Relationship Management
- Improving brand image and brand equity to add value to the institution
- Digital marketing tools
Duration: This training program is totally 12 hours / 2 days.
Course Features
- Lectures 0
- Quizzes 0
- Duration 2 Day(s)
- Language English
- Students 0
- Assessments Yes
You have 12 hours remaining for the course
Curriculum is empty
